I'm Barry de Klerk
I am a versatile and results-driven Product Design Lead with over a decade of experience crafting intuitive, user-centred digital solutions that deliver measurable business impact. Now based in Singapore, I work as an independent Product Design Generalist, collaborating remotely across various aspects and phases of projects — from research and conceptualisation to prototyping and delivery.
I previously led design initiatives for Momentum’s AdviserConnect and ConsultConnect platforms, where I drove the redesign of the mobile adviser application and guided cross-functional teams to deliver seamless, intuitive user experiences. By applying user research, service design, and design systems governance, I established design blueprints that simplified complex workflows and aligned user needs with business objectives.
Before that, at Standard Bank, I contributed to the Card Engineering portfolio, supporting the Merchant Solutions Acquiring team. My design work spanned merchant services across point-of-sale systems, digital wallets, and online payment solutions, built on a strong foundation of design thinking, lean UX, and agile methodologies.
Earlier in my career, I partnered with Telkom as a UX/UI Consultant and Senior Web Designer, enhancing the organisation’s website, mobile app, and self-service platforms. I combined creativity with data-driven insights, leveraging Google Analytics and SEO strategies to improve performance and engagement.
My design philosophy balances creativity, technical execution, and human-centred design. I thrive on helping organisations in Singapore and beyond translate strategic objectives into impactful digital products that deliver lasting value.
